He teaches in the graduate Media Management Program at The New School, he’s the author of Media Selling, 4th Edition, and am the Goldenson Chair Emeritus at the University of Missouri School of Journalism. I am a former executive at CBS, NBC, and AOL and a former sales consultant and trainer for ESPN, MTV, ABC, CBS, FOX, NBC, and Microsoft, among many others. His websites are www.charleswarner.us, MediaCurmudgeon.com and www.mediaselling.us.

Rupert Murdoch To Retire. So What Will Change?

Rupert Murdoch is passing the baton of leadership of Twenty-First Century FoxInc. to his sons James and Lachlan. James Murdoch, a year younger than Lachlan at 42, will take over as CEO of the company and Lachlan will be co-executive chairman.

The stock market doesn’t seem nervous, as the price of 21st Century Fox shares have barely moved. This market ennui probably means that those in the know on Wall Street understand that this transition in leadership doesn’t mean a change in strategy or direction for the company.

And certainly, the head of the powerful and highly profitable Fox News cable network, Roger Ailes, doesn’t care about the change. Ailes was quoted by Varietyas saying that he will continue to liaise with Rupert Murdoch through the transition: “My job is to report to Rupert, and I expect that to continue.”

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