Lightning Arrows Privacy Policy

Lightning Arrows Respects Your Privacy


At Lightning Arrows we recognize that privacy is important. This document outlines the types of personal information we receive and collect when you use Lightning Arrows’s services, as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.


Lightning Arrows Corporations customers information including personal contact information and server data is treated with strict confidentiality and will not be shared except in the limited circumstances outlined in this policy. Lightning Arrows adheres to the U.S.-EU and U.S.-Swiss Safe Harbor Framework and the principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. Lightning Arrows regularly reviews its compliance with this Privacy Policy.


Lightning Arrows Corporation collects cookies on our Web site to capture information about page visits. This information is anonymous and we use this information only internally to improve the content we provide to our visitors. Information from the cookies is used to gauge page popularity, analyze traffic patterns on our site and guide development of other improvements to our site. If you choose to communicate to us and provide personally identifiable information about yourself, we will use this information only to respond to your inquiry. We will not sell, rent or otherwise disclose that information to third parties unless required to do so by law or in circumstances outlined in this policy.

Information Collection


Users may voluntarily provide Lightning Arrows their contact information including, but not limited to, email address, name, phone, address, zip code and other personally identifiable information. This information will be used by Lightning Arrows to respond to user inquiries and provide follow up communications. Examples of areas where users may voluntarily submit contact information to Lightning Arrows include, but are not limited to: product orders, newsletter sign-up, emails to Lightning Arrows, live-chat, Google Campaigns, phone conversations, help desk tickets or marketing promotions. Users may opt-out, modify or delete their personal information by sending an email to lightning@theamericans.us, by “unsubscribing” within the manage. TheAmericans.us interface, or by using the unsubscribe link contained within our email communications.

Information Sharing


Lightning Arrows only shares personal information with other companies or individuals outside of Lightning Arrows in the following limited circumstances: We have your consent. We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to:

 

  • (a) satisfy any applicable law, regulation, legal process or enforceable governmental request,

  • (b) enforce applicable Terms of Service, including investigation of potential violations thereof,

  • (c) detect, prevent, or otherwise address fraud, security or technical issues, or

  • (d) protect against harm to the rights, property or safety of Lightning Arrows, its users or the public as required or permitted by law.

Per our agreement with the Internet Corporation of Assigned Names and Numbers (ICANN) and American Registry for Internet Numbers (ARIN), we must add valid contact information for each domain name and IP you register. It is possible to purchase Private Registration by requesting it from your salesperson at the time of your order. By using private registration you can hide your personal contact information and display proxy information instead. Private Registration is available for many domain name extensions. However, some registries do not allow it.

When You Visit Our Site


In order to help us develop products that are highly useful and most desired by our customers, Lightning Arrows may gather information from your web visit* for analyzation. This information helps us to customize products and content as well as developing an efficient browsing experience with regard to our site and the products/information contained therein. In an effort to provide full transparency to our users, it is important to note that we may track visitor IP addresses as well as utilize unique alphanumeric identifiers** and web beacons*** upon visits. This is done to diagnose problems with our servers, administer our Websites, recognize details of visits (including, but not limited to, unique visits and sources of visits), tailor web content to users, avoid users viewing repeat content, improve our web structure and to analyze the effectiveness of our content. This does not include collecting personal information from visitors so long as it does not pertain to public computer details or information disclosed by users via live and email communication with our site. Users are encouraged to read our full Privacy Statement prior to disclosing such data.


Lightning Arrows users are informed that we may archive information provided to us via live communication (calls, livechat, visits, any other real-time communication) as well as information submitted in writing (web forms, order processing, email) to verify customer identities and provide our users with the best possible product as well as the most efficient user experience possible. Telephone calls may also be recorded for training purposes. Information submitted via the above avenues may be combined with statistics gathered from web visits to measure interest in/develop our web pages and marketing plans, customize the content you view on your web visits based on your activity on past visits, develop generalized customer/consumer profiles, and administer our website.


*There are a number of methods of approach to Lightning Arrows’s website that are considered a “visit.” This includes utilizing a web browser that delivers you to www.TheAmericans.us; www.kb.TheAmericans.us; www.shop.TheAmericans.us; www.stormondemand.com; manage.TheAmericans.us; and any other site for which the previous URL’s can be considered a “root” to as well as any other sites that are owned by Lightning Arrows and/or Storm On Demand. This may also include viewing an email that has content delivered from one of our servers (or a third party web server), or by viewing an advertisement displayed on a third party website that has content delivered by one of our web servers.


When web visits occur, our server may log the time/duration of your visit as well as the pages you visited on this site and the time/duration spent on them. If your arrival results from a sponsored link, paid advertisement or paid search result, statistics will be gathered from your visit. In any other event you may visit the sites represented above, information may also be gathered based on where your visit originated as well as public computer data, visible to the analysis in place.


**During your visit, a unique alphanumeric identifier may be placed on your hard drive to help us identify visitors for customization and analysis. These identifiers may also be known as “cookies” and cannot be executed as code, used to deliver a virus, be identifiable to other servers, nor can any personal information be gathered by them. Lightning Arrows utilizes this method solely for the aggregation of statistics used to enhance the product we offer users. If you do not want these identifiers placed upon your visit, cookies can be disabled in your web browser in the security settings that control them. It is important to note, however, that disabling cookies may hinder your ability to utilize our website at its intended performance level or to execute some functions contained in which cookies are required for security purposes.


***A small graphic known as a web beacon may be embedded into Lightning Arrows advertisements, emails or web pages. This is a small graphic that will result in your web browser requesting the beacon from a web server. This request results in your web browser acquiring a unique identifier that may track visitor movement on the website utilizing the web beacon. Lightning Arrows uses web beacons to provide customized offers and gain usage statistics that help tailor the most desired viewing experience for the majority of our visitors. No personal information is gleaned by Lightning Arrows’s web beacons other than raw usage statistics.


Lightning Arrows Partner Sites

Lightning Arrows Partner Sites & Technologies

Many websites and apps use Google services to improve their content and keep it free. When they integrate our services, these sites and apps share information with Google.

For example, when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information.

Our Privacy Policy explains the legal grounds Google relies upon to process your information — for example, we may process your information with your consent or to pursue legitimate interests such as providing, maintaining and improving our services to meet the needs of our users.

Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. For example, a banner may appear on a site asking for consent for Google to process the information that site collects. When that happens, we will respect the purposes described in the consent you give to the site or app, rather than the legal grounds described in the Google Privacy Policy. If you want to change or withdraw your consent, you should visit the site or app in question to do so.

Ad personalization

If ad personalization is turned on, Google will use your information to make your ads more useful for you. For example, a website that sells mountain bikes might use Google's ad services. After you visit that site, you could see an ad for mountain bikes on a different site that shows ads served by Google.

If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as useful. Ads may still be based on the topic of the website or app you're looking at, your current search terms, or on your general location, but not on your interests, search history, or browsing history. Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse.

When you interact with a website or app that uses Google services, you may be asked to choose whether you want to see personalized ads from ad providers, including Google. Regardless of your choice, Google will not personalize the ads you see if your ad personalization setting is off or your account is ineligible for personalized ads.

You can see and control what information we use to show you ads by visiting your ad settings.

How you can control the information collected by Google on these sites and apps

Here are some of the ways you can control the information that is shared by your device when you visit or interact with sites and apps that use Google services:

  • Ad Settings helps you control ads you see on Google services (such as Google Search or YouTube), or on non-Google websites and apps that use Google ad services. You can also learn how ads are personalized, opt out of ad personalization, and block specific advertisers.
  • If you are signed in to your Google Account, and depending on your Account settings, My Activity allows you to review and control data that’s created when you use Google services, including the information we collect from the sites and apps you have visited. You can browse by date and by topic, and delete part or all of your activity.
  • Many websites and apps use Google Analytics to understand how visitors engage with their sites or apps. If you don’t want Analytics to be used in your browser, you can install the Google Analytics browser add-on. Learn more about Google Analytics and privacy.
  • Incognito mode in Chrome allows you to browse the web without recording webpages and files in your browser or Account history (unless you choose to sign in). Cookies are deleted after you've closed all of your incognito windows and tabs, and your bookmarks and settings are stored until you delete them. Learn more about cookies.
  • Many browsers, including Chrome, allow you to block third-party cookies. You can also clear any existing cookies from within your browser. Learn more about managing cookies in Chrome.
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    Last updated 3/04/2021

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