The Americans .US! runs two kinds of surfaces on purpose: editorial pages and community tools. Mixing them up is how sites look thin or “replicated” to readers and reviewers. This post explains how we keep them distinct.
Editorial pages
Editorial inventory is written work: news posts, analysis, civic education, About, and standards pages such as How We Publish. These pages have headlines, dates, narrative, and sourcing. They are the material we want search engines—and advertising reviewers—to evaluate as a publisher.
Community tools
Activity streams, member directories, groups, and forums are conversation tools. They help people connect, organize counties, and share testimony. They are valuable as product features, but they are not a substitute for original articles. User-generated chatter is moderated for rules and law; it does not automatically speak for the newsroom.
Media players
WTV and related players surface programming, often including third-party video. Players are entertainment and distribution products. They are not the core of our written publisher package. When we review the site for advertising quality, we look first at written news and standards—not at a playlist alone.
What readers should do
Start at News, read About and How We Publish, then use community tools as you like. Corrections: [email protected].
